Alive or dead Chinas Steel Enterprises large choice of (marketing strategy articles).docVIP

Alive or dead Chinas Steel Enterprises large choice of (marketing strategy articles).doc

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 PAGE \* MERGEFORMAT 4 Alive or dead China’s Steel Enterprises large choice of (marketing strategy articles) Recently, large number of enterprises and the media should be invited, we have introduced the ‘alive or dead, China’s Steel Enterprises Big Choice’ series of articles. Among them, we are in the ‘alive or dead, China’s Steel Enterprises large choice of (the concept of chapter)’ an article about China’s Steel Enterprises key to marketing strategy ‘pit one against ten’, in order to protect the victory of marketing to promote the survival and development of enterprises . Steel companies in China in order to bring more inspiration, this article will be in the ‘concept of articles’ on the basis of a text, the system to talk about the Steel Company five marketing strategies: ‘Science and Technology pilot’, ‘create a fine’, ‘Forging SET’ , ‘flow of information’, ‘brand leader’, with a view to the life and death in China’s Steel business, ignited a string of ever-burning fire of flaming marketing. Science and technology pilot, do rule-makers ‘The Art of War’ a war made the five basic conditions: Road, heaven, earth, would be, France. Now marketing is actually another kind of bloodless war, namely: manufacturers and vendors to compete for customers with no place bloody and smoke of war, some people simply call it ‘marketing war’. Therefore, we can learn from ‘The Art of War’ to look at Chinese steel market, the marketing. Steel Sales also five basic conditions: product, price, channels, public relations, sales promotion. Need high-tech weapons of war as the basis to promote the victory of the war, Steel Company to win the market, advanced technologies also need the support and guidance, in other words, let the ‘tech’ to ‘pilot’ corporate marketing efforts . For example, many steel companies competed with Tsinghua University, Tongji University, Zhejiang University and other institutions of higher learning to establish cooperative relations with a view to R am

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