Alternative Thinking market access mode.docVIP

 PAGE \* MERGEFORMAT 35 Alternative Thinking market access mode Encountered bottlenecks current marketing situation In recent years, a professional company for more than 200 survey, in answer to the aspects in which the most eager to get help, as much as 88.6% of the company’s choice of ‘effective marketing strategies’. Indeed, the world economy is experiencing a micro-market globalization, product quality and convergence, competition and product of the means identical surplus of excess capacity, the formation of a buyer’s market a new pattern. Brand war, advertising war, mergers and acquisitions warfare, consumer products companies face an even more severe market conditions. Many operators are settling in the old economy to new economy of transition period, felt at a loss. The traditional 4P theories seem so pale. Product (product), price (price), channel (place), marketing (promotion), it seems that everything is not enough to sustain the burden of modern marketing, many companies struggling to meet the challenge, still can not get rid of the growing market share decline. Thus ‘effective marketing strategy’ naturally became a major modern entrepreneurs chips all day long stare. More and more marketing experts looking for business start pulse diagnosis, theory into mountains. But the paper tries to clarify an idea as simple and integrate more easily into the system, such as marketing strategy is the key point and professional path planning and marketing the concept of composite. ◆ the collapse of the traditional system of distribution agent The traditional enterprise sales concept inherent in the old economy are used to ‘asset-driven thinking’ (ASSET-DRIVEN THINKING) mode of operation, assets - input - Products - access - customers. Therefore, the process of acceptance of new ideas he makes the final could not very well up to go to the results. For example, a beverage manufacturer may be the summer before the arrival of doing a good job marketing assessme