American Express Company surprise.docVIP

 PAGE \* MERGEFORMAT 10 American Express Company surprise American Express Company “surprise” The Revolution Inside AmEx’s Nextpedition Blog owner / Grant McCracken American Express has introduced a new service-Nextpedition of this service is very interesting, but it is rather peculiar. If you are using Nextpedition holiday program, then you will not be on holiday before to get the travel itinerary, the whole journey will have a series of accidents. Do not wait until the last minute, American Express will not tell you where the tourist destination. Possible for example, to the last, only to find the place to go in Paris. Until you go to Paris, you know which restaurant dining live Which hotel, which neighbors, etc. In fact, you have arranged, this information will be “timely manner” to let you know when you arrive at the hotel room, opened the door and through the crack may find into an envelope, or see a message on the Bluetooth phone only to a particular time, you just know the next program. Previously, American tourists used to obtain a copy before the travel and tourism all the information, hope that the various tourism services as standardized as possible. “No surprises” once a tourism slogan, but also the reasons for the U.S. hotel business is booming. For instance, when you checked into the Hilton, you know exactly what kind of services they will enjoy. But now, many consumers of mental subtle changes: We want a special service, to be able to meet our demand for personalized services. A little puzzling is why Nextpedition must provide timely series of ensuing surprise? In fact, our trip to Paris, the American Express Company early as one week before the arranged everything, just not to the tourists disclose relevant information before we arrived at the hotel saw the envelope, we do not know why the American Express company to adopt this practice? The reason: to create a sense of anticipation (what things will be issued?, And unexpe