Apparel brand building O2O closed five core.docVIP

 PAGE \* MERGEFORMAT 5 Apparel brand building O2O closed five core About O2O or not closed, some in favor, some reviled. Divergent views. Renowned sales training expert, electricity providers O2O business model strategy and high fixed base teacher training experts believe that the closed-loop more in line with principles of management, such as the PDCA cycle, enduring and we talk about the closed-loop, do not mean to be closed, not to behind closed doors, but to for better marketing management, closed loop is a management thinking and orientation. Clothing brand to the implementation of good O2O loop, five core content must be good. An online and offline This fact is nonsense, of course, inseparable O2O engage online and offline actions. Someone just put online drainage line consumption as O2O, it is never enough, because the connotation O2O is growing, not just by young Alex Rampell O2O original concept proposed by Mr. to operate from line to line, from line to line, online and offline jumping, continuous cycle, are O2O necessary. available online drainage to the line consumption, the same can also be extended to the online consumer line. It should be emphasized that, regardless of online or offline, will not be fooled consumers. Consumers are very smart, you lied to him today, and tomorrow he will make a lot of people do not buy your account in Baidu enter ‘Lei Jun liar, ‘there are 370,000 results found out, because many consumers can not buy in the official website of millet phone within 5 minutes on LEI million units sold millet phone is very distrust, coupled with the promises Lei Jun millet brand awareness is raised, can the brand credibility and reputation are on the decline. whatever overdraft to the detriment of consumers and consumer trust brands will be duly punished. Second, the consumer experience The term is an old word experience, these two words can really do a good job and rare. Finally put the customer leads to physical stores,