Asahi milk the opportunity to.docVIP

 PAGE \* MERGEFORMAT 9 Asahi milk the opportunity to By the end of September 2008, a supermarket. Daily chemical products area, fresh cold meats area, clothing hat zones regions, as always bustling, and occasionally see a yellow tab discount is peak and visitors crowd. However, the milk, but a change in this area scene, rare discount promotions, and even Deluxe, Golden, big fruit, etc. are based on half of the amount sold, even so, it might be difficult to exchange for the excitement of the past, to allow consumers to purchase the original price even more wishful thinking of. This is the epitome of the Chinese dairy market situation, in August since the ‘Sanlu milk powder’ incident almost all dairy companies have plunged into an unprecedented crisis. However, when news came that North Korea into China’s high-end liquid milk market, the development of liquid milk in China business news, great ‘knowingly mountain tiger, bias difficult path’ in posture. In fact, as early as May 2006, Asahi Breweries, Sumitomo Chemical and Itochu to invest 1.5 billion yen in Shandong Laiyang opened ‘Asahi Green Source Agricultural Garden’. In July 2007, the farm has started to Shandong dairy company offers raw milk. In April 2008, Asahi beer joint Itochu Corporation, jointly set up a ‘Dairy Co., Ltd. Shandong Asahi Green Source’. Recently, targeting high-end, direct-to-consumer dairy products has finally listed. However, the choice of this sensitive time to enter the Chinese dairy market, even in the Asahi Luyuan the responsible person is in fact a good long been planned, but still make people feel that there is ‘behind them will take’ is suspect. Differentiated high-end milk It is understood that the price of milk is probably the Asahi Luyuan 1, up 20 yuan, 250 ml 6 to 7 yuan, the price is higher than current milk market has been established in the high-end dominance of the Deluxe and Golden. Of excessive competition in the low-end mass market access to high-end market is No