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PAGE \* MERGEFORMAT 9
Attacks ‘product concept’ because of confusion between the concept of creation
Product concept is inspired by corporate marketing activities, market demand, the origin of a very important issue, that is a fundamental problem, and only an accurate conceptual design of the product in order to make the product promotion is in accordance with corporate goals and expectations that consumers may receive The goal to achieve. This conceptual problem is not usually taken seriously in the enterprise, but as market competition intensifies, I believe that there will be more enterprises to truly realize this, so that we can see that Chinese companies will do marketing.
There is a saying that ‘the concept and sell the concept of speculation’, from the literal meaning, we can be understood as a product was not the real interests of the products sold to consumers, but rather an argument or a concept sold to consumers , that is, sold to consumers, not consumers want the real thing, but rather a hollow word, or a statement.
With regard to the concept of a speculation that is mainly spread in the media and be perceived in the media company’s sales staff or managers of the region, we could always hear that argument, this argument should not be the invention of journalists, while the Some of the enterprise sales managers generally say, why be such a claim, but such an argument, what is wrong with it? I hope that through the following description, allowing our sales staff to reach a common understanding of the concept so as not to say unnecessary things, or a selling point and so on,
* Concept is the core interest of the product itself:
We all know that the concept of the term, each product has its own meaning and reason for existence, just like our people, same as with the concept, the concept of human ancestors did a lot of summing up, the main argument is: ‘people are thinking and reason, senior animal ‘. Existence of a thing for any reason and the roo
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