Attack ads can not be ignored.docVIP

 PAGE \* MERGEFORMAT 8 Attack ads can not be ignored Reference to offensive advertising, a lot of people are not familiar with. The most classic case, I think it should be Pepsi battle for market, it launched a series of attacks and strong, and makes stroke the table that never had a TV ad campaign. Service before the Coca-Cola has been the global soft drink industry leader of a group. There was a lot of businesses out of a similar imitation of Coca-Cola drinks. However, without exception, all so genuine Coca-Cola beat. Pepsi-Cola began in the company since 1898, due to a variety of reasons, only the edge in the market to survive. Steele served as president of Pepsi-Cola, the first of their own products in the market positioning in the post-war younger generation. His youthful vigor of the young men and women choose to advertise, the strong play ‘Pepsi: the choice of a new generation of’ slogan. The ad insinuated that the Coca-Cola is nothing but an antique has a hundred years is simply not good enough for the current dynamic of young people. Soon, PepsiCo in a number of public places at the same time to invite people to drink Coca-Cola and Pepsi. After you taste the flavor of both of their comments. Because many people like to eat sweets psychological, in the absence of famous brand effect, the majority of people prefer the slightly sweet taste of some of Pepsi. At the same time, those involved in testing those who like the look of Pepsi-Cola, have been filmed and appear on television. The idea for Pepsi-Cola a big success, if the Pepsi-Cola at the beginning of the advertising is only insinuation Coca-Cola, then this time, Pepsi can be said to completely ripped off her camouflage and instead fought a pretty tasty bayonet charge. ‘Taste test’ of this move a big shock to the tasty executives, they discussed that the taste of Coca-Cola has been unable to meet the public’s appetite for a new generation, and decided to change the old formula to enhance the swee