Automotive electronics companies how to enhance the future market share-.docVIP

 PAGE \* MERGEFORMAT 5 Automotive electronics companies how to enhance the future market share? In recent years, with the gradual opening of domestic markets and domestic demand gradually increased the prospects for a thriving car market, the domestic automobile production and sales year after year to create a new high, according to statistics in 2004 China’s auto output grew 13.8% year on year, while China’s auto output in 2005 The year on year growth rate of 16.1%. As automotive electronics products in the vehicle to gradually increase the proportion of car electronics product development and applications, so that a significant increase in automotive electronics market in 2005, market sales of more than 520 billion yuan, a growth rate of 36.2%. Although China’s auto market, falling profits but will not hinder the growth of automotive electronics market, the momentum, on the contrary, due to the strategic adjustment of automobile plants resulted in growth of automotive electronics market, despite a small decline, but will remain relatively high demand. Large number of domestic auto electronics enterprises together with foreign-invested enterprises, leading automotive electronics manufacturers are faced with fierce competition, some manufacturers have been keen to selling at a loss. So in this competition, how to share opportunities, to win this battle without gunpowder, I think it should start with the following points: 1, technology hardware companies The technological gap has long been a major weakness in automotive electronics enterprises. Now the domestic automotive electronics industry, lower barriers to entry, making a number of household appliances industries have access to, but not have their own core technology, automotive electronics manufacturers, as foreign companies can not take the pressure shifted to car manufacturers, the upstream raw material vendors. For this problem, companies must first be established in time a same-industry R amp;amp; D