Backwards as conduits.docVIP

 PAGE \* MERGEFORMAT 5 Backwards as conduits ‘Backwards to do channels’, which comes from the unique marketing idea a successful enterprise. The beginning of a food enterprises to enter the market, its competitors in the market to establish a strong lead, but the enterprise in just a few months time, quickly achieved a market breakthrough, their success stems from a particular marketing idea : ‘backwards as conduits’. The enterprise development market like other companies, as a wholesaler to sell first, and then from one to two wholesalers, wholesalers to sell products ... ... and finally to retailers and ultimately consumers. Their strategy is to first sell retailers and final consumers, when the product reaches a certain sales volume, the two wholesalers Follower of fashion to require distribution of the product; when the two wholesalers, sales reached a certain size, a competing wholesaler required distribution of the product, so they have a tender among dealers, the eligibility conditions to obtain distribution rights. The enterprise relies ‘backwards as conduits’ of this marketing strategy, invincible, the enterprise known as ‘secret’ business ‘magic’, ‘trick’. ‘Backwards as conduits’, and now has become a new business, new products enter the market, an important marketing tool. New products enter the market, the biggest problem is not a final rejection of consumer products, but its competitors and distributors (especially the higher-level dealers) formed in the interests of alliance, they do everything possible to exclude new products, in order to continue to be vested interests. They either intends to raise the market barriers to entry, discourage new products into the market, or deliberately to make new products, business failure, and then pass the buck to the manufacturer. New businesses, new products enter the market at the beginning, because of its low visibility and credibility, the status of negotiations with the dealers is very low, if the tra