Brand - floating between changing and unchanged.docVIP

 PAGE \* MERGEFORMAT 15 Brand - floating between changing and unchanged 1, 2003, Coca-Cola’s new moves In 2003, China Telecom, Lenovo, Amoi ... ... ... to meet the ever changing market changes, have launched a new logo, at the same time we have seen many years of Coca-Cola entered China’s new packaging is also available. Coca-Cola entered China since the 20th century, constantly grasp the new generation of psychology, expressive way to create fresh and maintain the brand’s vitality; time and again launched a new best suits the needs of next-generation voice; packaging continuously updated for the ever-changing China market, the ever-changing younger audiences, the 2003 Coca-Cola in China’s heavily invite professional designer to design a new Coca-Cola in Chinese identification, launched a new package. The new packaging is more stylish, dynamic, along with full complement aging packaging design. At the same time, according to Coca-Cola said the latest news early next year, they will be replaced in the global marketplace a unified package: The new packaging will maintain the traditional red background unchanged, its products, packaging materials and shapes will not make adjustments; the current bottle ‘Coca Cola’ word background The bottle opens, the image emit bubbles will be a group of silver and yellow and white ribbon replaced. The new design will make the whole design more compact, but also more prominent and dynamic fashion. Time to change, consumers change, competitors change, a new generation of psychology in order to continually meet the demand, Coca-Cola has introduced a new ad, new spokespersons, new packaging and new ... ... ... but the core of Coca-Cola formula, transmission of American culture never more than a century there are major changes, her traditional red background has always been the same, her image has always been the core of the brand extension has not changed remain unchanged. For brands, a century-old brand, some things can not ch