Brand Art of War circuitous operations, winding.docVIP

 PAGE \* MERGEFORMAT 3 Brand Art of War circuitous operations, winding ‘Circuitous operations, winding’, this tactic is usually very suitable for a class of products, these products are characterized by their ultimate users and buyers are separated as children’s diapers, milk, melatonin and other gifts, blood glucose instrument and so on. For such products, there are many demands on propaganda techniques, but one point is very clear, that is sure to ‘stand in the perspective of the user demands, standing perspective buyers spread.’ We do not have to go directly to the buyer demands, on the contrary, the ad talking about the ‘User’s mind’, but ‘broadcast to buyers look’, it is easier for buyers to establish an impression - this product is they want to get! With melatonin, for example, ‘This year the holidays are not gifts, gifts also received melatonin’, ‘gifts’ Who is the user -? Parents, elders why not say ‘no holiday gifts this year,’ because gifts who is buying, and the purchaser’s core purpose is to give gifts, so buyers are most concerned about is the recipient attitude toward the product or brand. Similarly, the demands for children’s products is the same. Many people may feel that infants, children and naive, so do the demands of parents all around, but the fact that the success of the spread must be ‘standing demands of the user’s point of view.’ such as ‘I can lift an elephant coming,’ advertising is broadcast to the adults to see, but demands a certain ‘child’ starting from, we need to show that children’s health, lively, intelligent scene (essentially the purpose of consumption caused by parents desire, of course, to see more of these ads is that those who buy the product, although many ads at the Children’s Channel. Let me say often seen earlier OMRON two ads: One of them is to go from an emotional level demands: To measure blood sugar, her family’s concern with me, rain or shine, ohm volume focus, now, is the same test at home. Anoth