Chinas auto market distribution channel mode.docVIP

 PAGE \* MERGEFORMAT 11 China’s auto market distribution channel mode According to the agreement signed with the WTO member countries, my Government will gradually reduce tariffs and increase quotas for imported cars until 2006, enterprises face open. Can be predicted that China’s auto market will face unprecedented competition. In particular, the automotive service trade liberalization means that cross-border Automotive Group to enter the final barrier was removed, the national cars will be forced to General Motors, DaimlerChrysler, Volkswagen and other auto giants competing against. In the short term, capital, technology and management experience will be difficult to quickly narrow the gap. How do savings and strength, to establish the national core competitiveness of the automotive industry is placed in front of one of China’s auto crucial. Automotive product sales distribution channels is an important basis for the automotive industry and protection. In just a few years time, by constructing a robust control system for motor vehicle distribution channels, access to car companies to compete with multinational capital, which will increase the survival and competitiveness of China’s automobile industry the most realistic competitive advantage. 1, China’s auto market distribution channel mode (1) brand franchise is the mainstream car market channel model China has the right to operate passenger car to reach over 7,000 businesses, including chain stores and franchise retail outlets including the time to reach 2 million - 30000, of which there are about the brand more than 2,000 franchised stores. Major domestic car manufacturers have been or are building a brand franchise channel model. Guangzhou Honda, which has 120 stores and more than 118 Shanghai GM, FAW-Volkswagen Audi has a 48 Jetta Bora brand since April 2001 launch of the first four one brand stores, has been to 235, the Shanghai Volkswagen the past, distribution and maintenance of a large network of