Chinas beer industry who will be the Pepsi-Cola.docVIP

 PAGE \* MERGEFORMAT 6 China’s beer industry who will be the Pepsi-Cola More recently, made a series of two beer brands TVC creative. The results of these ideas are ‘lies in participation’, and participatory processes, their own entertainment, but also to sort out their own brand of Chinese beer knowledge. This is more than 2 draft beer, a Henan Venus, a Hubei Jinlongquan. Venus of beer at the national fabric point to begin the operation of the national market, this will also be advertising in the CCTV. Jin-Quan Pijiu is a regional beer advertising is limited to a province of Hubei. After taking over two single, I do not hurry access to information, but according to their own past experience, to determine the current status of China’s beer industry. Consumer insight, starting around the beginning of consumer insight. I go to school in Gansu, growth in Hubei, short-term work in Chongqing, and later began to drink beer, Pearl River. Experience, the geographical span is relatively large. Plus myself like to drink beer, and more carefully for life, these factors together, feeling their own perception of the beer should be closer to reality. In accordance with his own experience, perception is that the current Chinese beer brand, Tsingtao Brewery is only considered as a national brand (not brand name), and follow with the ‘Pepsi’ seems to still expect that. Others, such as Yanjing, snowflakes, Harbin, Pearl River, snow-chun, and so on, both in popularity and in reputation on both the national beer can not be considered ‘brand’. Yanjing beer, well-known, but it seems that only a well-known. Recently, the snowflake shape more successful beer brand, is to go to the national brand, but to become a national brand nor a single day. Harbin, Pearl River, snow-chun, and so on, precisely, they should have attempted a regional brand. Later, access to information, confirmed the judge. Snow, Yanjing, Qingdao sales are catching up, but profit was nowhere near as can be seen