Chinas outstanding 10 cases of the concept of marketing communication and stimulating.docVIP

 PAGE \* MERGEFORMAT 18 China’s outstanding 10 cases of the concept of marketing communication and stimulating Excellent marketing communication is a good concept or product innovation, or a good service innovation, or a good spread of concepts, they are either in one fell swoop the achievements of a business, a brand, or in one fell swoop changed the market operation rules, it is worth our reflection reference. The author concluded ‘China’s top ten classical concept of marketing communications’ Shihai summed up another 10 outstanding marketing communications concepts, even though some of them not working well, but just from the concept of marketing communications point of view, they are very good. A brand (product) of the success or failure with various factors, the following concepts only from the perspective of marketing communications. 1, Feng Ying - get rid of dandruff does not damage one’s hair It should be said, all along, shampoo market is a high-intensity competitive market, in the concept of marketing communication is also filled with all sorts of attractions, particularly in the fiercest anti-dandruff market. Through 10 years of market cultivation, Head amp;amp; Shoulders of ‘dandruff to go without leaving a trace, hair is more superior’ already enjoys popular support, although almost all of the shampoo and hair care brands include anti-dandruff variety, but it seems that not any one brand be able to compete with. However, ‘Feng Ying’ has become a dark horse market, get rid of dandruff, but its success on the premise that carry ‘get rid of dandruff does not damage one’s hair’ of the weapon. Everybody is shouting anti-dandruff, if he stubbornly crying effective? Difficulty is also hard to shake the ‘Head amp;amp; Shoulders’ of the boss position, but to seek differentiation. Market does not lack, the lack of the discovery. Genius planners created a ‘get rid of dandruff does not damage one’s hair’ concept of double-edged sword - on the one hand refl