Chinas research and development of marketing theory context and trends.docVIP

 PAGE \* MERGEFORMAT 20 China’s research and development of marketing theory context and trends Summary: From the introduction of internal marketing to develop and mature, experienced a long process. The author of the reform and opening up the marketing in China published the number of the professional literature and thematic content of the composition such as comparative analysis, on this basis, to tease out the theoretical study of China’s marketing context and changes in the law, and affect our theoretical research related to marketing factors are described and finally pointed to China’s future development direction of marketing research. Keywords:: China Marketing Research themes constitute the development direction of the professional literature Since the reform and opening up, people’s spending power and consumer behavior has changed dramatically, the enterprise’s marketing concepts and operational strategies has also been improved significantly, and our level of marketing professional research and 30 years ago is quite different. In order to accurately grasp the marketing research of China’s market focus and context, the author of China’s network of academic literature published in the total library (CNKI) to retrieve the database, specifically for the reform and opening-up were published in professional journals on with ‘marketing’ as the title keywords ( hereinafter referred to as ‘marketing’ title) is a statistical analysis of the literature, the number of attempts from the professional literature and topics summed up the changing composition of the marketing research and development of China’s characteristics and patterns, and related factors based on the analysis on China’s Marketing research and development of future market direction and trends to make a reasonable forecast. China’s market research and development of marketing theory thread I follow the literature published in time for our marketing rules will be from 1978 to 2008 30 yea