Chinas three major home electrical appliance industry cluster evolution analysis and development of Thinking (Part Two).docVIP

Chinas three major home electrical appliance industry cluster evolution analysis and development of Thinking (Part Two).doc

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 PAGE \* MERGEFORMAT 24 China’s three major home electrical appliance industry cluster evolution analysis and development of Thinking (Part Two) Yangtze River Delta: Large number of foreign brands well-known brand + sound + home industrial supporting capacity of the typical characteristics of the Yangtze River Delta household appliances, less than the absence of China’s own world-class brands. From the Yangtze River Delta, home appliance industry chain as a whole, this is undoubtedly a very harmonious ecological chain. Many have advanced technology and management experience, world-class appliance brand in settling here, Panasonic, Daikin, Sanyo, Ariston, etc.; small appliance brands well-known brand in a professional mainly to kitchen appliances industry as an example, in the middle and the high-end market, the Yangtze River Delta is basically all-appliance brands: side too, boss, SHUAIKANG, cherry, Germany and Italy. The newly emerging ‘Ningbo appliances phenomenon’, the home appliance industry, supporting its powerful ability to fully compensate for the previous group of Yangtze River Delta, home appliance industry, lack of capacity in supporting short-board. Configure radius is short, procurement costs low, but the advantages of the Yangtze River Delta, one of the many home appliance industry. Similarly, allow the industry to the envy of the favorable factors include: Shanghai, Jiangsu Yangtze River port, Ningbo Port and other ports of the obvious logistical advantages. As the home appliance industry, the raw material of many manufactured goods through the international procurement and sales of manufactured goods market also began to expand overseas, relying on the port can reduce production costs and improving export convenience. Followed by the talent advantage, the domestic appliance industry in Yangtze River Delta has always been the gathering of talents. In addition, the 2008 sea-crossing Hangzhou Bay Bridge is completed, it will greatly reduce the

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