Chinese companies with marketing there is no progress in the past five years,.docVIP

 PAGE \* MERGEFORMAT 6 Chinese companies with marketing there is no progress in the past five years, I feel that the marketing in China in 2006 no progress, according to fall behind the truth is big step backward. Since 2000, China’s market has been no major progress, and why? Because we have forgotten too much emphasis on technique Road, then, what is the marketing of the Road? Just four have talked about the marketing value and customer switching is, in fact, more accurately speaking of marketing is to use the least resources and the cost for the customer to create the greatest perceived value. The experts described the essence of marketing, and we may be able to repeat them, but the process of practice are often competitors, some of the practices, the industry attracted a number of popular practices, and then blindly worship, blind copy, the results against the marketing of the essence and the Road. Maybe you do at this tactical point is doing OK, but this tactic did not create value, customer value creation is negative, so this is a re-surgery forgotten Tao. Varies due to stage of marketing tools A corporate brand in the early stages of growth, through the China Central Television advertising bombardment, it is absolutely right. Because this time from a marketing point of view, is to create value. The value of marketing, what is it? Is to allow customers to maximize the perceived value, while reducing the use and purchase costs. The cost of multi-faceted, a monetary value, I am spending much money to buy the product; also purchase the time, energy, stress, and it is possible to buy the product does not meet their needs, or a bad product. A brand consumers do not know when to play what China Central Television ads, and then immediately complete the investment, consumers everywhere can see that network coverage is high. Customers feel that you are a big brand, when he bought your product can reduce the psychological pressure, which is to create value. But