Chinese home appliance industry go to post-Warring States Period.docVIP

 PAGE \* MERGEFORMAT 15 Chinese home appliance industry go to ‘post-Warring States Period’ In 2000, China’s home appliance industry is an unusual year, the household electrical appliance enterprises inherited the tradition of the original price war, faced with the challenges of the new economy, join the WTO, the new situation at home and abroad, as well as business because of the previous 20 years brought about rapid expansion of chronic illnesses, have stepped up the pace of its own. In the meantime, another melee appliance industry, mergers and reorganizations over the years have come and go, it seems that the brand eliminated the formation of an oligopoly thus started. May be able to say so, from the year 2000, China’s home appliance industry had entered a ‘post-Warring States Period’, re-shuffle is inevitable, and eventually the rise of several strong brands, and multinational corporations to compete in the domestic and foreign markets. The adjustment of the organizational structure, professional manager class surface Household appliances industry, large-scale adjustment should be said that the 2000 main event, but throughout the year, mainly in the organizational structure, marketing and product structures in three ways. Speaking of household electrical appliance enterprises to adjust, we can not fail to mention Rongshida. The first working day of the new millennium, Chen Rongzhen Rongshida invited to a gang boss with Western cultural background and work experience in the well-known multinational companies to join professional managers. WANG Wei-dong in which the first Chinese-American studying at the China University of Technology, Rochester, after the United States School of Business Administration MBA degree, and at several Fortune 500 companies, to Rongshida appointed Vice President of Marketing; Vice President of Sales in Central Europe MBA College training in China, the first MBA, and worked in Beijing, a foreign enterprise; Finance Director is th