Chinese home appliance industry the strategic lessons of the missing.docVIP

 PAGE \* MERGEFORMAT 7 Chinese home appliance industry the strategic lessons of the missing The lack of core technology, the potential crisis of Chinese home appliance industry in a variety of products, lack of core technology is the main reason for their development hampered, which also determines the electrical appliance industry in China in the global division of labor in the industry is at the end, but at the end of the industrial chain profit is very low. The biggest obstacle faced by the expansion of globalization is not only a cultural or business rules, more importantly, is the key technology, and China’s household electrical appliance enterprises to participate in international competition, the deeper the extent of its core technology, the lack of the more obvious disadvantages. In China’s market opening before the lack of core technology is showing is not very obvious, but in China, began to participate in the global competition of enterprises, the issue was more prominent on the show, color TV, DVD industries have experienced the so-called patent issues, while the China’s household electrical appliance industry, allegations of dumping actually reflected more a result of the absence of core technology, the non-trade barriers, technical barriers to trade that will become the next developed countries to obstruct China’s household electrical appliances into the main excuse, it will obstruct China’s household electrical appliances globalization and expansion of enterprises. Blind strategy of diversification of the industrial layout description is wrong The blind expansion of China’s home appliance industry, primarily manifested in the household electrical appliance enterprises from a single class after the household electrical appliance enterprises are beginning to grow into other home appliances category, wanted to bring these new products as its own development of new growth points, but access to all new The market product lines have experienced wi