Chinese Hospital Marketing How to quickly and achievements of the brand.docVIP

 PAGE \* MERGEFORMAT 15 Chinese Hospital Marketing How to quickly and achievements of the brand Once upon a time, private hospitals, the stage, becoming the medical profession to activate the operating mechanism, improving the quality of services a major bright spot. Human service initiatives, high efficiency, as well as in public hospitals in a rare medical staff faces, so many patients refreshing. All these are from the private hospital enterprise management mechanism, the desire for profit, so that they can consciously ‘hospitality, such as bin’. However, the thing has two sides, as this motive is the lack of moral and legal constraints, the pursuit of profit will be transformed into ‘mercenary’. Game in the market in the private hospitals, advertising is its survival and development of a strategic tool. However, precisely because the advertisements do not false propaganda, efficacy and commitment are inconsistent, causing psychological trauma to patients and economic loss that laid the patient mistrust and deadly threat. Deliberately exaggerated and even fabricated, such as serious medical advertising, has been carefully packaged ‘pseudo experts’, there is no effect of the inferior formula several times or even several times more than the cost of drug prices, economic indicators issued by the doctor, planned to defraud money from patients ... ... These acts so that the whole image of the private hospital industry severely damaged. Integrity has become a life or death related to the private hospitals a top priority. At the same time, it is precisely because the issue of integrity, making a lot of people in society have a non-approved private hospital or even discriminatory attitudes. This is an industry-wide issues are worthy of reflection. As we all know, the hospital’s core brand building is to raise brand awareness, reputation and patient loyalty. Among them, cultivate loyalty, should be regarded as a long-term pursuit of the hospital and establish the