Chinese household electrical appliance industry in 2007- in trouble in the mature.docVIP

 PAGE \* MERGEFORMAT 12 Chinese household electrical appliance industry in 2007: in trouble in the mature Expert Description: Shen Wen Jian, Zhejiang University Science and Technology Information Center of expert consultants, senior home appliance industry observers. Long been concerned about household appliances, telecommunications, IT, e-commerce industry, development and direction, has a unique perspective on. In the ‘sales and marketing’, ‘Financial Times’ and other print media published more than 50 professional articles, while also ‘China Marketing Communication Network’, Sohu, etc. more than 30 sites set up their own column. Now published appliances, IT, communications, research articles on more than 500 articles. China’s home appliance industry has never been no shortage of hot spots. In the mergers and acquisitions, international, Olympic marketing interpretation of events and a series of hot spots in the home appliance industry in 2007 came to a close. In the past year, China’s home appliance industry actually performed? What the entire industry has emerged a new bright spot, a new direction? Domestic enterprises is how to face from new markets and foreign challenges? On the topic of this series Our reporter interview a senior domestic appliance industry watchers, Shen Wen Jian, please talk to him in the eyes of Chinese household electrical appliance industry in 2007. Reporter: Would you please briefly summarize China’s household electrical appliance industry in 2007, the development and performance. Shen Wen Jian: China’s household electrical appliance industry in 2007, the performance can be summed up in two words: maturity, harvest. After more than 20 years of development, China’s household electrical appliances has been slow from the rapid development into maturity. Accordingly, the whole industry growing size and influence. China has the past few years, the global home appliance industry, manufacturing center transform into a global applianc