Chinese liquor culture nurtured brand.doc

 PAGE \* MERGEFORMAT 10 Chinese liquor culture nurtured brand Liquor industry there is a saying: ‘liquor brands to go out, first culture to go out.’ Chinese liquor culture and historical evolution of the development and evolution are closely related, it can be said that culture determines the vitality of the wine. Has thousands of years of traditional ‘wine country’ should make the Chinese liquor culture has a stronger brand connotation. Wuliangye taste, taste is the ancient tradition of Chinese culture and the perfect combination of wine culture, taste the history of five thousand years of Chinese heavy accumulation can be said, Wuliangye international road, but also the Chinese traditional culture propagation path. The Chinese liquor culture and Chinese culture and cultural strain. Profound Chinese culture, many cultural ideas, philosophy, humanistic spirit of the liquor culture has revealed, such as Red Star Erguotou, based on taste culture, continued use of the Great Wall, the Forbidden City, Beijing roast duck as special Figurative genus of cultural adhesion, allowing himself to become part of the most representative taste culture, ‘Maiden Rose’ is a great potential for development of Chinese history and culture brand, Nver liquor With its fabulous legends, moving stories and years of cultural and natural by the new attention, coupled with its festive packaging and on a good quality, so Nver liquor into the wedding market is an acclaimed, while the late 1980s, alcoholic liquor from the remote Xiangxi turned out, is relying on a mysterious and dazzle rotten Xiang Chu culture rich nourishment. For today’s Chinese liquor, how to create a culture for their own consumers fascinating, unique personality of the brand, thereby enriching and innovative wine culture, to promote sustainable development of Chinese liquor incentive to become eager to do. Culture gave birth to the brand’s strength, brands with culture will be more brilliant ‘attractive.’ Culture