Chinese Liquor- Code of attack is more than enough.docVIP

 PAGE \* MERGEFORMAT 4 Chinese Liquor: Code of attack is more than enough Not long ago, and Wang Qi Secretary-General to the Maitai plant research, Yuan Renguo, general manager of chatting about the situation in liquor-making industry, with deep feeling that the state government departments, leaders at all levels should be a clear-cut support to the implementation of China’s Liquor ‘going out’ strategy for liquor abroad and together provide the necessary policy support for China’s internationalization to create conditions for a real liquor. Prior to that, I have talked to General Manager of Jiangsu Province Zhang Yubo Yanghe Distillery explored the same topic, in his view, in the wine have vied for the Chinese market situation, China to hold his liquor at the site at the same time, we should take the initiative and seek to increase overseas development the strength of the market. Coincidentally, recently heard before Yan, chairman intends to convene an international wine of the General Assembly next year for the Chinese spirits seeking to enter the international market, creating an opportunity for the idea of heart l can not help sentiment and felt Great minds think alike! Objectively speaking, with China’s reform and opening-up and acceleration of global economic integration, China’s market is increasingly optimistic about foreign enterprises, including liquor, including a number of international liquor brands have vied for the Chinese market, such as the French brandy, the Russian Vodka , Scotch whiskey, Japanese sake, Jinro etc., are to varying degrees split the Chinese market. In contrast, China’s liquor industry is still saddled with the burden of national narcissistic, go abroad, to the world is still a long way to go, bulk spirits into the global mainstream market is still no hope of a breakthrough, but hovering in the annual export of 3 ~ 4 thousands of liters, exports only 1 billion U.S. dollars. Data show that in 2003 the export volume of China’s Li