Chinese logistics brand creation need to meet the objective laws.docVIP

 PAGE \* MERGEFORMAT 4 Chinese logistics brand creation need to meet the objective laws It is reported that China has reached more than 30,000 logistics companies, they clearly show that China’s logistics industry is a huge chocolate cake, and those who want to cut the public, he explains the logistics industry is still in development stage, pet brand polymer effect is far play, we should recognize that this is a fact. Foreign brands aside, China’s own logistics company, is nothing less than divided into two categories: the EMS and CNPL represented by state-owned enterprises; to the wind, as the representatives of Shentong private enterprise. EMS and CNPL due to historical reasons and institutional factors, walking in the forefront of China’s logistics development, and current brand awareness and consumer choice also made some leadership, but we do not have too much background in the amplification of both state-owned, No more lost confidence in competing with such as oil, telecommunications, banking and other industries related to national economy and there are strict limits on private business is different, the logistics industry, so there is no absolute monopoly of the market, so much to compete with private enterprises and throw off such a rapid development environment and state-owned enterprises may be. Whether it is state-owned brand, or private brands, the core of the problem, or to create their own brand of good, to overstating the overall level of China’s logistics industry, to improve the future of China’s logistics brands, ‘Dances with Wolves’ competitiveness, so that consumers benefit at the same time to win the brand’s profitability. classic 4P marketing theory tells us that the product or service, price, brand marketing and promotion is the basis for many other industries, many brands, is in line with their own situation by creating a combination with great success 4P and even individual brands but ingenuity to adjust the 4P mix 1P, stand out