Chinese luxury goods market the marketing deal with.docVIP

 PAGE \* MERGEFORMAT 5 Chinese luxury goods market the marketing deal with The global recession did not change China From EMKT. spending to upgrade trend, the luxury market to remain strong momentum of development. Local luxury brands should seize the market opportunities for the rapid development of in-depth insight into the core consumer needs and characteristics, to establish their own competitive advantage, to challenge the international luxury brand’s dominant position. China may be the world’s only consumers from the shadow of economic recession troubled country, in 2009 GDP growth in China is expected to remain at 8%. China’s retail growth remain strong, consumers are optimistic that the economy has stabilized stabilized. Although many Chinese consumers in general about what they buy and how to adopt a more cautious approach to buy, but China is still the only upgrade than downgrade the momentum of consumer spending country, help promote the world’s fastest growing luxury goods market. As demonstrated today, China’s top luxury brand is the most mature international brands, which makes want to do something in this market, Chinese-funded companies can not help asking: how to achieve China’s luxury market success? Recession luxury consumer attitudes Luxury consumers, as well as the general attitude of non-essential items are usually the polarization. At all levels in the near future the city’s more than 2,500 Chinese consumers, we carried out a study found that plan in 2009 to increase the overall spending of consumers desire to be used in spending on luxury goods is higher than that used in the clothing and other non-essentials expenses. However, an equal number of consumers plan to cut spending in 2009, luxury spending is most likely to be cut one of the categories. However, in-depth analysis of these results is essential. For example, the age difference is large: in the 18 to 40-year-old age group consumers, more than half plan to increase expendit