Chinese Medicine Merchants practical operation of one (the three elements of a successful investment analysis).docVIP

 PAGE \* MERGEFORMAT 12 Chinese Medicine Merchants practical operation of one (the three elements of a successful investment analysis) Preface: Merchants quickly withdrawn from circulation of enterprise funds, the use of channel resources to improve sales and effective operating mode. How to achieve investment results, size, maximizing the return on existing investment analysis and recommendations for the exchange of User information. 1, the product strategy: 1, according to agents of the region can be divided as follows: National Agent: total investment of 5 ~ 10% of the species Provincial agent: Merchants varieties accounted for 10 ~ 20% To County Agent: Investment species accounted for more than 70%. Investment companies are now adopting this approach most, which is determined by the characteristics of agents due to the real functioning country, the province’s total agent market less skilled agents to the operation of many cities and counties. There are many agents of regional markets ‘big fish in the pond’. We prefer to recruit regional market big fish, do not want to move large provincial market, fish, and sometimes a prefecture-level cities do a good job than in a provincial market, sales of larger. 2, according to agent’s marketing model can be divided into OTC: recruit a sales network pharmacies or promotions team Clinical: Dr. has a hospital network or a clinical team Direct: relevant industry experience Conference Marketing: Dr. are teams of local ties 3, according to agent marketing resources can be divided into (1) self-places: such as supermarket chains, hypermarkets, a nationwide circulation of Merchants are now self-employed establishments, investment companies are often easily overlooked, but the standing point of mutual benefit and there are still opportunities for cooperation. Parity increased competition arising therefrom, such as pharmacies, the profit decline, some chains to find their own products in order to survive the reg