Chinese traditional culture and modern marketing.docVIP

 PAGE \* MERGEFORMAT 9 Chinese traditional culture and modern marketing Traditional Chinese culture is profound, all-encompassing, the history of Chinese culture have a significant impact on Commercial Road. Under the guidance of the Confucian ideology, resulting merchants, Shanxi, Zhejiang three business group. The core of Confucian thought, and the core of traditional Chinese culture is the same, in a nutshell is the word morality. Among the actual business activities throughout that filial faithfulness, ceremonial honor, love and peace; Wisdom and Faith; Takayoshi cheap Lee, Righteousness unity; people-oriented, and for you; Do unto others, do not impose on others; inaction governance, Imitation of Nature; compassion, karma; pursue the public good, since Lilly him so. About the relationship between the scholars have made a lot of elaboration. If only from the point of understanding, then the significance of traditional Chinese culture and values, it is very narrow and limited. China thousands of years of civilization, from the Xia Zhiqing various dynasties, all with heavy Restraining Commerce as a basic national policy. Historically there are two words that best represents the attitude of Chinese people do business. First, the ‘gentleman’s love of money, in a proper way,’ the first ‘no business is not evil, no evil does business.’ Order from such a culture, find out the theoretical system of marketing is undoubtedly futile wishful thinking. However, China does not lack Commercial Road culture, not a lack of successful businessman, described the bones of traditional Chinese culture, deeply bears the marketing wisdom. As for the Chinese traditional culture on modern marketing specific guidance, no one has a complete system to be summarized. This article on the subject to be a preliminary attempt to initiate and stimulate further research thinking. Chinese traditional culture on modern marketing, with six levels of significance: First: marketin