Chinese-style brand building can not be unknown to the scene.docVIP

 PAGE \* MERGEFORMAT 9 Chinese-style brand building can not be unknown to the ‘scene’ In addition to the four famous Chinese ancient great inventions, the Great Wall, the foreigner is always confused, puzzled face! People have to face, business must face. Through a variety of occasions, brand packaging, performance and promotion, so as to achieve company’s brand image and have a full strength, that is, earned enough for the enterprise face. Shaping the success of Chinese brands, do not know how scenes in the design and promotion, branding the road to success will be a long and distant. ‘Scene’ as the achievements of Chinese-style branding strategy for a magic weapon, usually have the following six kinds of the actual form of: 1, CCTV’s advertising since the bombing of China’s traditional sense, CCTV is often on behalf of the highest positions in the media is a witness of enterprise strength! Therefore, the choice CCTV brand advertising has become ‘scene’ is a synonym. Whether it is an international multi-national brands, such as Procter amp;amp; Gamble, or a small unknown brand, CCTV market development must be overcome to become a media plot. With the brand of media plot, consumers to buy such a brand will become their own ‘face’, the capital of the scene in front of others. For them is a very simple mode of thinking, that is, ‘CCTV, the achievements of great brands, of course trustworthy! ‘. In fact, is not the case, CCTV a number of columns or channels is not very high advertising costs, for SMEs launched a number of advertising packages, also offers, of all those who can be welcomed by many small businesses that have a strong grasp ‘ scenes’ plot businesses and consumers of mind. 2, companies factories extreme expansion of retailers in China to choose between ideas and strength of the brand, it is often the strength of the enterprise as a final consideration. This is with China, many enterprises lack the foundation of integrity and vision of development is