Chinese-style of experiential marketing any Doc two pulse.docVIP

 PAGE \* MERGEFORMAT 5 Chinese-style of experiential marketing any Doc two pulse Experiential marketing is a service delivery as the main medium through visual, auditory, tactile, and even smell, to convey to the consumer thoughts, feelings and experience of the marketing model that allows consumers a comprehensive, in-depth understanding of a product, a service at the same time, generate more emotional level recognition. This marketing model marketing tool than boring, obviously much more sophisticated and effective. Since Bernd Schmitt #8226; H #8226; In “lt;Experience Marketinggt;gt; comprehensive exposition of the book so far this marketing concept, experience marketing on a global scale has been widely used in China already is not a new marketing concept. However, compared with other countries in Europe and America the successful application of experiential marketing in China, whether multinational or local companies in China, the implementation of the effect of experiential marketing is not very satisfactory, and even lack of failure cases. This creates a strange phenomenon - the effect of prominent U.S. and European markets experiential marketing, to get to China, the implementation of the methods, techniques have not changed, ideas and creativity are also commendable, but is little effect. In my opinion, the effectiveness of the Western classical marketing theory understandable, but this Western-style “martial arts Cheats” when used in China, only the moves and techniques is not enough, we must also open up the Chinese market, “any”, “Governor,” the second pulse to The marketing model for the role. read novels friends all know, practice and then only sophisticated martial arts master in the form of his secrets, you want to shape meaning compatible, you must open up the body’s “office”, “Doc” two pulse , so that the fundamental as the inner support can play subtle tricks of the force. This so-called “office”, “Governor,” the second pulse, is China