Civilian experience- from 85C to see the baking industry experience marketing model transformation.docVIP

 PAGE \* MERGEFORMAT 18 Civilian experience: from 85C to see the baking industry experience marketing model transformation Today, experience marketing model has become a large shaking from the business side of the banner, seems to depend on the vertical and horizontal extension of Door and conquer new territories, sales, profits will be a victory in sight. The reality is that more business is indeed a follow-up “ experience “, the result is often the way crashed, playing with toys, why not? Starbucks coffee experience in the marketing model atmosphere of a flourishing market with Starbucks coffee business content similar to the sudden emergence of 85 C why? its origins and where ? authors from 85 C created by the “civilian experience” to the interpretation of this unique perspective. First, the baking industry marketing Aspects of the Evolution Baking industry to enter the China market for nearly 30 years, after the Hong Kong model of 80 years, 90 years after the Taiwan model, enter the new century, the baking industry, a variety of marketing model scene after another, a splendid sight. Marketing model is based on the earlier central plant uniform distribution chain, characterized by large-scale production to achieve, to know fast moving consumer goods such as cakes and product life cycle is very short, and its shelf-life preservation process is very important, while unified deployment of a central facility, uniform delivery, not only can reduce costs and to make the relative concentration of resources, but also improve efficiency, bring more benefits for consumers. This marketing model during the first phase of its development process is the main way of selling the counter, the simple way that consumers are passive sales, and this sales approach will make the space feel small stores, giving the overall sense of monotony. the main representatives of the Shanghai New Overseas Food, ruby, milk shed, etc., these mainly in baking cakes, breads, cakes, br