City-based Dairy Marketing Zatan.docVIP

 PAGE \* MERGEFORMAT 22 City-based Dairy Marketing Zatan People always talk about with friends dairy, full ears to hear all about bright, Yili, Mengniu and other national brands topics. For constitutes the main body of China’s dairy industry - across the country thousands of small and medium sized cities in dairy industry, but rarely mentioned. With the escalating competition in China’s dairy industry, the most in need of advice and help, it is precisely those in the competition is not dominant and medium enterprises. Therefore, I can not help but want to write on the survival and development of small and medium enterprises how to do a simple comment. Throughout the industry, at an annual rate of 40% of rapid development, many cities are faced with such a dairy-type an issue - the sales of the enterprise itself is also rising, but in the local market share Quecheng declining trend, in particular, on behalf of the dairy business trend of the future development of ultra-chain channels, but also in absolute disadvantage. Small and medium sized cities in less and less dairy enterprise voice and right to exist on the market. Company’s long-term strategic development plan, but also mentioned the urgent schedule up. The author believes that small and medium sized cities in milk if you want to in this competition, the long-term survival and development should handle the following questions: (A) out of cities, national distribution The overall layout of this part of the strategy, but it singled out because of the small and medium cities based dairy, this is an urgent need to address the problem. Commercial War is like chess game. Guangming, Yili and other dairy country-based companies have taken the lead in the national set-point, everywhere to seize the high point. The large number of city-Dairy is still breeding ground corner, there is no expansion to the whole country. If the enterprises in the layout stage, a disadvantage, then the next competition in the marke