CMMB handheld TV fear of becoming the next PHS.docVIP

 PAGE \* MERGEFORMAT 8 CMMB handheld TV fear of becoming the next PHS Recently, CMMB handheld TV will be free of charge due to the sudden transfer of charges in the industry stirred up considerable controversy. Admitted some consumers to buy a CMMB product cost 1,000 yuan, but also a monthly fee, is somewhat justified. Especially in this product market is still in the initial phase, the operational departments eager to charge ahead of the product will no doubt be nipped in the bud. CMMB many product manufacturers and content of the operators is also very aggrieved. As a market commercial products, in order to promote the rapid proliferation of CMMB products and long-term development must be profitable to establish a sound system. The world is never a free lunch, how to further improve the product content fees and business models to attract more companies and businesses involved, so that consumers can enjoy more fun to bring CMMB, ‘the long run, from the free CMMB to the charge is a necessary product of a quick big threshold. ‘A company official said. Another source said, CMMB mobile broadcast satellite launch program will once again postponed the launch there is no clear timetable. This is undoubtedly the people had not been optimistic about the CMMB handheld TV worse. Take China From EMKT. ‘independent intellectual property rights standard’ market-oriented operating responsibility of the CMMB, how to be found in the current business environment, mature business model, has become the CMMB current development priority. Industry watchers pointed out that in the next 3-5 years, if the CMMB handheld TV is also unable to form large-scale market-oriented sales, could not find a clear business model, it is highly likely to be out of the market and become the same as the PHS class of short-lived products. Profit model of pain CMMB, also known as China Mobile Multimedia Broadcasting, was taken by our own research and development-oriented mobile phones, MP4, digita