Color flavor rib Durex (Durex).docVIP

 PAGE \* MERGEFORMAT 5 Color flavor rib Durex (Durex) When the reform and opening up of the Chinese people are no longer shy to be called the condom when the condom, China’s imports of consumer brands to choose from household appliances quietly turned to the ‘birth control supplies’. Durex condoms, the world’s most famous brands, Chinese people began to be recognition and acceptance. Founded in 1930 Durex now has developed into one of the world’s largest brand of condoms, Durex English name taken from the English word at the beginning of the three two-letter: DUrability (durable, durability); Reliability (Reliability ); EXellence (excellent, good). Now, Durex condoms has become synonymous with. As a strong consumer privacy, how to grasp the idea of the degree of paramount importance. Both humorous exaggeration, the product’s selling point vividly demonstrated, but also cleverly avoid hurting the brand image, Durex is a series of print ads can be described as classic. It tastes great! Coupled with the condom to the bland color is indeed a gorgeous seductive, but it is three colors not only represent Durex color, but more important is the image to be used to demand the formal launch of Durex three different taste Condom: red strawberry flavor, green mint flavor; while yellow and banana flavor is naturally linked. Figure a wonderful creative pen is that of the cylindrical-shaped ice cream with the subtle but vividly Durex show to the audience of new products, so that you can fully begin to imagine the wings let you feel the charm of Durex condoms. The core of advertising copy, wrote: ‘strawberry, mint, banana, three kinds of fun can be added to your taste. ‘Advertising appeals of the real purpose is to inform consumers to use Durex condoms with a fruity can make your sex life more flavor. Formalism When the sex has become a pleasure rather than the physiological functions of parenthood, the traditional sense in form of contraception and the temptation to p