Community Marketing Way.docVIP

 PAGE \* MERGEFORMAT 27 Community Marketing Way Date: July 2004 Location: in the summer a Beijing residential community Theme: community marketing scenario: Handing out leaflets on the door salesmen unabated, guard the entrance to a room provided by the enterprise security door safety tips posters; to a certain brand of mineral water named in tuck shops, the ongoing promotional gifts to buy ice cream; Community Plaza weekend, organized by the Dairy Farm XX summertime party; Community Center continues to trade-in kitchen; floor in front of bulletin boards are invariably feedback of consumers and a volunteer information; mailbox fitness center, beauty agencies are invited to join, but also all make you feel better accounted for a large cheap; elevator inside is constantly updated; the door as usual, is the latest supermarket price cuts the activities of leaflets; others ring a bell, you may have ushered in a variety of salesman Zhang smiling faces ... ... Community marketing tricks constantly renovated, all-pervasive, dazzling even some bored. This is the growing number of companies attempting to tap the wealth of place. So, if your company is also hoping to Denver, then what resources to take what way would be encountered the problem? Retail Terminal Way For most fast moving consumer goods, the occupation of the community retail terminal is the basis of their sales. At present, the community’s retail terminals are roughly as follows: Retail outlets include: grocery, morning market, markets, are the main components of community-terminal part of the main activities of housewives place. Is not only a sales venue is also important to spread word of mouth place, so set point in these markets, we must pay attention to stall the packaging, through the sales staff and atmosphere to create a uniform dress code to improve brand image. Certain types of products, shop: for example, water stations, milk stations, wholesale points. It is noteworthy that, water statio