Community Marketing marketing sensibility to launch the ultimate engine!.docVIP

 PAGE \* MERGEFORMAT 12 Community Marketing marketing sensibility to launch the ultimate engine! In many people’s eyes, a larger size of the business more successful, then it should assume more social responsibility. In other words, the public’s expectations of the higher. Naturally, those who volunteered for the social responsibility of enterprises, even for a small rural primary schools with desks and chairs, large enough to hold a large-scale eradication of world hunger fund-raising activities, it is always on their mind. Company to join the public good, public interest organization fulfills its mission has been to help specific groups, businesses to obtain economic returns, this is a win-win situation. Because public organizations, enterprises and among beneficiary groups, the logic of conflict of interest does not exist on the original relationship, which is an objective basis for public marketing. The 20th century, the early 80s, American Express donated 1.7 million U.S. dollars to repair weathered Statue of Liberty, this is the first to propose a clear public good into the case of corporate marketing activities. 20 years have passed, public marketing has developed into a low-cost, high exposure, but they often allow the media into the vortex of corporate marketing. On the one hand enable the public to generate business and its brand and product awareness, while also effectively enhance the corporate image and reputation. When people are still complaining about the general market behavior can only enhance the inability to increase awareness Quedui reputation, the public will undoubtedly provide an excellent marketing choice. Especially in today’s chaotic era of competition, public service marketing, so that the ‘good’ companies and brands to distinguish this rather emotional affinity marketing to make the world top 500 enterprises rush. For multinational companies entering the Chinese market, apart from the regular upgrading of the image, brand and r