Competing small and medium enterprises and KA consumer the only way to Game.docVIP

 PAGE \* MERGEFORMAT 4 Competing small and medium enterprises and KA consumer the only way to Game KA, small fast-growing consumer goods companies ‘booster’ KA (Key Account, is defined as the sale of its products occupy an important share of the retail customers. In most businesses, K / A specifically refers to supermarket chains and hypermarkets, K / A is the main channel of the modern consumer goods), in China’s urban retail market to occupy an important position, is the main channel for the flow of the modern consumer goods. Whether medium-sized enterprises, or small and medium enterprises attach great importance to KA operation of the market, and ways to access these channels. After all, KA system connections and popularity are the most valued of all of the manufacturers. Product awareness is not high, sales network is not perfect, the lack of consumer awareness, product homogeneity is high issue is the small and medium enterprises are facing the most serious consumer problems. So how many of the same among the fast-growing manufacturers to quickly build sales network, and increase consumer awareness on the small and medium enterprises to become the first problem to be solved. Small and medium enterprises can make use of consumer goods, KA has the incomparable advantages, such as the excellent geographical location, unique market positioning, novel promotions, sufficient contacts popularity, mainstream consumer groups, a sound chain network, comprehensive distribution services so quickly capture the market, achieve rapid increase sales, build brand awareness purposes. And also take this as an opportunity to quickly build to achieve their own sales network. In many of the KA system, we can easily identify with the KA with the growth of small and medium sized consumer products companies and their sales in the KA bigger than the brand-name multiple. KA, a few happy some unhappy I would like to become a city of KA mainstream consumer channel era, no one