Competition from the market performance.docVIP

 PAGE \* MERGEFORMAT 4 Competition from the market performance Careful consumers can find, access since 2008, supermarket commodities, the tissue began to rise significantly. Not only the brands have different levels of price increases, and even join in the fun-name products are followed. From the market overall competitive environment, brand-name more concentrated products, mutual counterfeiting, walking a fine line to mislead consumers, the impact of the market by low prices, brand awareness and poor, strong business purpose of the pursuit of interests, resulting in sustainable development hindered. Recently related to the substantial increase in prices of raw materials such as paper pulp, energy, logistics, human resources and national policies increase the cost of adjustment resulting product prices. Living tissue is a relatively thin profit fast moving consumer goods, but also a livelihood products. the previous year due to rising costs of all enterprises (raw materials and marketing costs, but not a corresponding increase in product prices, profit margins have declined, some varieties of rolls and even a loss such as health, business overwhelmed, and finally forced to price increases. difficult to change due to industry supply and demand in the short term, the rise in raw materials is global, and most likely continue to rise, so the various sub-types of tissue paper prices are likely to continue to maintain at a high level. In addition, due to energy saving pulp prices and the country emission reduction policy, some SMEs forced to stop production, market supply tight, prices also contributed to one of the reasons. Therefore, the market re-shuffle, brand-name product is difficult to survive, the terminal was out of stock out of stock, some manufacturers is difficult. coupled with the terminal to raise the threshold, other brands also have to raise prices to meet the survival requirements. From the terminal performance, the strength of the weak part of