Condiment marketing the Four Cardinal Principles.docVIP

 PAGE \* MERGEFORMAT 8 Condiment marketing the ‘Four Cardinal Principles’ Seasoning industry can be described as the national brands are scant few, soy sauce, only the Haitian hegemony, chicken with music dominating wife, humble seasoning brand WANG Shou-yi Shi Sanxiang category are the absolute nature of the market share of the market, while large part of the seasoning brand also based on the regional markets, the athletic competition. How to succeed in the regional market, how to get out and to achieve rapid market expansion? This is what many enterprises are facing a market confusion condiment. Current seasoning industry is still in the extensive mode of marketing era, low-cost, low-threshold, low value-added, consumption, long life cycle is a significant feature of seasoning industry, which has led to growth stage businesses can not invest a lot of advertising costs, condiments competition between brands is also limited to price, category, channel marketing, such as a single link, but competition in the market development trends, competition, integrated brand marketing is an inevitable stage in seasoning. Small condiment companies want to secure a foothold for local regional markets, medium-sized enterprises would like to seek greater condiment market coverage, large condiment companies there is even more ambition in the show disdain for the national market, but to achieve this business goal, relying on what? Brand building is an inevitable trend, integrated brand marketing is forced to consider. How to achieve effective brand marketing it, I suggest seasoning enterprises also need to look at marketing the basic part of the system itself, a good grasp of brand marketing four basic principles: the basic principles of a: a single category brand Look at the product lines of each spices business portfolio, mostly with a dazzling display of categories (soy sauce, vinegar, spices, sauce, monosodium glutamate, chicken, etc.), each category also extends a numb