Condiment business marketing strategy should adhere to seek progress - a director of marketing for the year-end Review and Prospects.docVIP

 PAGE \* MERGEFORMAT 5 Condiment business marketing strategy should adhere to seek progress - a director of marketing for the year-end Review and Prospects Turn of the year, for the marketing people are full of anticipation, finally able to pick the fruit of the moment, but for us, the more the review year in review less than: those who plan strategies failed to execute those planning strategy does not perform well, those planning strategies can not be performed, those planning strategies to exceed the good expected. For a sales person in charge of the second half is no longer consider the results for the year, channel construction, brand, because the second half, and basically have been settled, but with more time compared this year the pros and cons to think about the layout for the coming year. Well-off sales this year despite the out-of-should it still maintained a higher growth rate than expected from the marketing side, use the following new ideas and initiatives more successful, but also achieved good results: good use of the off-season this means to do sales, brand building, abandon the high-end and publicity strategy, but rather to establish the idea of #8203;#8203;branding in the terminal, and consumer zero distance contact the advertising costs for high-end launch into a product of none other, so that consumers get the real benefits. 3, channel construction, to take the pace of building accelerate the maturity of the regional brand, non mature region point construction of .4 of the benign development of new markets, according to the positioning of the target consumer group, produced a more focused piece of corporate advertising, the promotion of a single product is still around the main categories - beef sauce make a big fuss. One year later, although only 365 days, but the environment or the industry or enterprise or in moisten things silently undergoing some changes: the existing marketing strategy in line with the industry status quo, whethe