Consulting services-type IT products sales channel development and design of.doc

 PAGE \* MERGEFORMAT 26 Consulting services-type IT products sales channel development and design of With the development of information technology, IT products have gradually penetrated into all walks of life in our society and people’s public life, and continues to rapidly develop in the direction in depth. In the IT products from manufacturers to end-consumers to shift the process, in addition to the value of the product itself (Product), pricing strategy (Price), promotional marketing (Promotion) and other factors, the sales channels (Place) played a crucial effect. Some people say, ‘channel is golden’, but also shows very clearly this point. After China joins the WTO today, the channels will become increasingly fierce battle and the internationalization of China’s IT product sales channels must align with the international channels to be the introduction of international advanced management theories and methods, and with the combination of China’s specific national conditions, based on exploration a practical and effective channel development strategy. Here, the main-class IT products for China’s home (Family Oriented Products), explore the advice-of-service sales channel development and design, aimed at promoting China’s IT product sales channels to accelerate integration, innovation and development play a role in a reference . 1, IT product sales channels, the basic concept and the status quo in China To learn more about IT product sales channels, we must first IT products have a clear understanding. At present, for IT products and there is no uniform and clear definition, can be widely accepted concept, IT product is with the computer technology or information technology closely related to the digital product. According to end-user object-oriented and technical complexity of the different, IT products can generally be divided into consumer-level products (Family Oriented Products) and commercial-level products (Business Oriented Products). As the n