Consumer behavior of married women in Chengdu Classification.doc

 PAGE \* MERGEFORMAT 8 Consumer behavior of married women in Chengdu Classification Of domestic enterprises in product positioning, market positioning, price positioning, etc., how many need to analyze consumer. But domestic corporate consumer research, only to stay in the ‘Consumer Psychology’ level. We have the means used, such as the statistical characteristics of consumer surveys, price tolerance test, in-depth interviews, store observations, etc., are focused on understanding customer needs means. However, what customers need is one thing, he was how to meet their needs is another. Therefore, the level of consumer psychology, market research, advertising communication effect research, were all no substitute for analysis of consumer behavior. The United States Association of consumer behavior has a well-known conclusion: the world’s commodities, sold 87% of the ‘people who do not want to buy’; average lifetime consumption of goods, 87% were ‘do not want’ to. Can be seen, consumer psychology and consumer behavior of the correlation between, only 13%. China’s consumers, constrained by economic conditions, by saving ideas, family values and other constraints, the satisfaction rate of consumer sentiment may also be below the international average level. Therefore, in China, consumption is no substitute for more research on the psychology of consumer behavior. 1, commodities, cultural factors, consumer behavior analysis tools based culture bundle From the perspective of consumer behavior, each product: 1) expressed producers, operators understanding of consumer psychology; 2) that the buyers’ purchasing power parity ‘level (economic income, after conversion into a standard scientific measure of consumer goods out of the’ real purchasing power); 3) that the buyers to satisfy their own desires; 4) that the buyers of commodities can represent ‘purchase of identity’ (age, class, gender, occupation, etc.), or the envy of the ownership or other emotion; 5)