Corporate media marketing concept - integration of resources and mutually beneficial cooperation.docVIP

 PAGE \* MERGEFORMAT 11 Corporate media marketing concept - integration of resources and mutually beneficial cooperation Calcium can be a while before the huge event in some of the media uproar in trouble together, followed by a piece of paper with the Ministry of Health circular which declared the dust has settled. In this case, giant suffered heavy losses to the company at heart, there is evil in every possible way grievances and resentment, but this account should be counted exactly who should head it? Some people say that it is some of the media’s ‘public violence’ Shiran. But this is only the media’s fault? This incident caused us a lot of thinking, it exposed the narrow marketing concept of Chinese enterprises. It is undeniable that in the past 20 years, Chinese enterprises get a great deal of marketing literacy upgrading, ‘customer-centric’ concept almost any one recognized by Chinese companies. However, the success of corporate marketing not only that. The 20th century, the early 90s the United States Schultz presents a well-known scholar of modern marketing approach - Integrated Marketing Communications IMC. IMC is a stakeholder at the core, the integrated and coordinated use of various forms of communication and marketing tools to unity of purpose and unity of the dissemination of image, delivers a consistent product information, and the stakeholders to achieve two-way communication, the establishment and the stakeholders a long-term close relationship in order to more effectively meet your communication and product marketing purposes. Stakeholders referred to here is not only consumers, but also employees, investors, the mass media, government, competitors, and all other integrated marketing communication objects. IMC theory from the traditional marketing theory to account for the centrality of the ‘4 P ‘theory, stressed the ‘4 C’ theory, corporate marketing communications thinking focus from ‘consumers Please note that’ into ‘Please note that cons