Crack the marketing of wine prices fratricide phenomenon.docVIP

 PAGE \* MERGEFORMAT 5 Crack the marketing of wine prices fratricide phenomenon As a rapidly growing wine industry, there are R amp; D and marketing model the evolution of escalation, the accelerating pace of product updates, quality, brand homogeneity is becoming worse, which makes the wine appear inevitable inter-enterprise product prices ‘ fratricide ‘phenomenon. A has just been released with the’ product marketing ‘to create a fine wine prices, B listed companies to follow up immediately with a’ model of marketing ‘to create a new generation of wine prices; C product was announced mastered the’ Investment Promotion ‘technique, small brand on the release of digging ‘historical culture’ marketing model; ‘Chang’ planning to join hands to promote the popular star advertising or public entertainment event wine prices, ‘Wang’ immediately hired an artist still in elegance for their own sites, ‘Lee ‘is simply invited the actor for their own special type of rally. living in the wine industry, wine prices and products, especially SMEs, in the end how the marketing environment in the real world to find their own place in the world do that? how to reduce the environmental industry and different enterprises, similar products on the enterprise development? and avoid ‘fratricide’ situation there is serious wine people have to think about. First, the concept of crack product branding thinking Different wine products should have different technical characteristics of R amp; D, sell, selling the brand’s core values ??and aspirations of points, but different manufacturers but the vast majority of the ‘R amp; D content of wine, taste, quality, effect how much difference can it? we do not bad ah than those big brands, and even some so-called brand-name products, whether processed or raw materials are not as we ah? Why do they sell moving? our products to sell, but to them? ‘factors such as hanging in the mouth all day long edge, not to differentiated marketing opportunitie