Customers are those who control resources for your needs.docVIP

 PAGE \* MERGEFORMAT 5 Customers are those who control resources for your needs Mao Tse-tung has long talked about: ‘Who are our enemies, who are our friends, the issue is the primary issue of the revolution. ‘Customers have to look at this way, we must first identify who are the customers, what is a service before you can talk about how to customer service. Who are the primary customers are business issues, the boss of the first issues to consider. Enterprise resources are limited, market opportunities abound, only by resolving the question of who the customers in order to put resources targeted. In other words, only you know the customers who can effectively market segments in order to develop marketing strategy, 4P’s strategy was most effective, companies can finally get his benefits. As a staff you have to understand that your time is limited, and energy are limited, capacity is limited, so even more necessary to determine who customers are, who is your first customer, who is your second customer, the only way to have short-term better opportunities for development. Therefore, the concept of customer and customer sequence is very important. 1, the customer is the control of resources to your needs In many speaking services, books, all of the customers and services are defined. Generally speaking, the standard is defined as: ‘customers are people who need our services. ‘But the enterprise is a utilitarian type of organization, not social welfare agencies, not’ love ‘. Actual business enterprise, the above definition becomes rather vague, the lack of operability. In a training I asked the students: ‘You clean the office the day, Chang aunt, as a customer it? ‘ ‘No. ‘ ‘Why not, she is a model employee, but also the company’s older employees, she need your help. ‘ ‘I think that there is no need, we are going on, and I do not seek her, and not related to our work, how can she be deemed customers? ‘ Where he is because they do not seek her, so I do not