Cut quasi-positioning map coordinates.docVIP

 PAGE \* MERGEFORMAT 12 Cut quasi-positioning map coordinates How do you surprising, but then was pleased to accept? Positioning is not only a reflection, in practice need professional tools to make the operation of concrete. Location map is the most commonly used for positioning a tool, scientifically put to use, it will perform more efficiently. 1, what is the location map Location map is an intuitive, simple positioning analysis tools, the general use of two-dimensional plot of the brand recognition, brand recognition and other visual conditions as compared to address the positioning problem. Its axis on behalf of consumers rating the characteristics of the brand factor. While the corresponding figure at various points along the major brands on the market, their position in the diagram on behalf of consumers in all the key features of its performance on the evaluation factors. Shown in Figure 1 shows the positioning of beer, chart, diagram on the horizontal axis that bitter sweet taste of beer, the degree of vertical coordinates of the shades of taste. The map location of the points reflects the tastes and taste of consumers of its evaluation. Such as Budweiser (Budweiser) is considered a more sweet taste, taste doctrinal and Fez election (Faistaff) then taste and tastes bitter doctrinal bias. Figure 1: beer brand positioning map By location map, to show the brand in the minds of consumers the difference between the impression and, on this basis as a location decision-making. Location map a wide range of applications, in addition to tangible products, but also applies to services, organizations and even individuals such as the image of almost all forms of location. The following Figure 2, Figure 3, respectively, as a career and the U.S. presidents positioning map. Figure 3: U.S. presidents location map If you need to make more complex analysis (characteristic factor more than two), will have to use other targeting tools, such as parallelism d