Dealer reputation management marketing road.docVIP

 PAGE \* MERGEFORMAT 10 Dealer reputation management marketing road Reputation is an intangible asset, although difficult to quantify, but sometimes it is also more effective than bank deposits: a good reputation is its own advertising and quality assurance, it can encourage customers to generate loyalty, it is the God of enterprises to maintain Evergreen Dan magic. At this stage, the liquor industry impetuous wind is still strong, many corporate branding to become ‘the concept of creating’ or ‘lies’ fabricated such recent popular ‘Decade aging’ ‘‘ two years of aging, ‘‘ Year puree ‘series is a typical fabricated lies. This argument is natural for consumers to form the illusion that they were drinking vintage! fact, some companies even to the time of their birth have not spread ten or twenty years, where is vintage? when consumers the truth, this branding will certainly be cast aside. Again this year, appearing on the rum-called ‘nutrition wine’, ‘health wine’, even formal identity are not, but constantly demands ‘to protect the liver, spleen protection’ and there is no scientific basis for the effectiveness of a serious lack of credibility of the entire industry mechanism! Wu Xiaobo in Stupidity gt;gt; lt;lt; preface said, ‘China has finally ushered in the end of the business community’s passion, the generation of embryonic type of private entrepreneurs will also be faced with a collective doomed his view, resulted in embryonic entrepreneurs are collectively eliminated for many reasons, one of the major cost me that ‘a general lack of awareness of moral and humanistic care. cases of failure to observe the dealer company, which is also the root of a class with this. For dealers boss personally, their own impeccable quality and ethics, they are successful, mostly due to personal forbear and insisted we study its market behavior, but found that they are the big picture: Soldiers lines to competitors deception, setting traps, There is no morality at all. Such