Death transformation household electrical appliance enterprises in 2011.docVIP

 PAGE \* MERGEFORMAT 12 Death transformation household electrical appliance enterprises in 2011 In 2010, most household electrical appliance enterprises in China, especially in the throes of small and medium sized enterprises in home appliances, home appliances this year because of weak exports, the exchange rate increased, the major appliance manufacturing raw material prices, but little increase in the domestic market, the big brands Enterprise price pressure, leading to the vast majority of Chinese home appliance enterprises are facing high pressure to survive, Yangtze Delta, Pearl River Delta to the two major home appliance manufacturing industry cluster, 30% of the small household electrical appliance enterprises underemployment, household electrical appliance enterprises sharp drop in operating profit ... ... 2011 will be the small and medium enterprises are facing greater challenges appliances a year, a large number of small household electrical appliance enterprises how to take the test? Bo Feng has 16 years of service five hundred multinational corporations and Chinese leaders in the world’s corporate marketing director, general manager of the joint venture and other vocational education, 7 years seniority, senior brand marketing consulting is more than 30 Chinese and foreign driving force behind the well-known brands, with rich theoretical attainments and practical operating experience. Mr. Bo Feng brilliantly made three profit model household electrical appliance enterprises in China brand “value scarcity” theory, the complementary balance of business theory, learning Lions team-building, Taurus product marketing theory in the Chinese business community received high praise, was honored as “ 50 Marketing of China person. “ The following is a journal of dialogue and Bo Feng. Small and medium enterprises are faced with strategic transformation appliance: No transition to death. lt;lt;Home Appliances Marketgt;gt;: Bo Feng, in your speech se