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Decryption Wong Lo Kat
For two years, Wong Lo Kat in the beverage market red-hot. Under the fire of a reason why we can drink it Huobian river north and south? Many marketing professionals have expressed a lot of ideas, after I follow-up survey found that the reasons for the success of Wong Lo Kat marketing, there are five aspects, decryption is as follows:
A marketing model:
Wong Lo Kat’s marketing model is the total distribution system, both a region that only a general dealers, distributors can be developed following a number of postal operators, Wong Lo Kat the ability to have a professional distributor of distribution known as the postal operators, such as stores postman Wholesale postman, catering postman postman night games, special pass postal, commercial super-postman, postmen, etc. integrated. This marketing model is conducive to the management of the market, but also good control over the entire price system, the aggregators like Wahaha body - distribution of profits in all aspects of the rational allocation of the marketing model of Wong Lo Kat greatest feature is its price a good distribution system and ensure that all the links of high-margin, business links to enhance the distribution of Wong Lo Kat enthusiasm, red cans Wong Lo Kat to the dealer CIF Yes ** yuan / box, (the task to complete the sale by the end of a further rebate * Yuan / box, dealers task is not too high, the provincial dealers generally 30 million yuan / year or so, regional distributors usually three million yuan / year or so, well done half a year every year in July Guangdong JDB Beverage and Food Company (Wong Lo Kat manufacturers) major areas of marketing to start planning for next year’s planned), with a total distribution to the wholesale business off the assembly line postman 70 yuan / box (complete the task quarterly sales rebate 2 yuan / box, able to fulfill the rebate a yuan / box), postal supplies the terminal price of 72 yuan / box, termina
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