Deeply product selling marketing to achieve major breakthrough season.docVIP

 PAGE \* MERGEFORMAT 6 Deeply product selling marketing to achieve major breakthrough season From May to August every year the summer, are the jewelry market, ‘dry season’, between the various jewelry enterprises in the 5.1-10.1 are parched with thirst. Based on specific goods jewelry industry structure, the terminal’s operations, the stability of employees, turnover of goods case goes to a severe test period. Currently, the vast majority of jewelry enterprises are in the ‘summer’ in ‘hibernation’ and wait for the ‘golden nine silver ten’ to come. Similarly, as the newly appointed general manager of H brand, I at this point has ushered in the annual fixed off-season - ‘There is no sales season, only thinking of the off-season,’ the author’s particular brand of product characteristics under the H and Combining the analysis of the off-season, off-season marketing to achieve a major breakthrough. ※ confidant: Structure and Characteristics of the goods: H brand is a diamond, gold jewelry brand based integrated various retail outlets Distribution ratio of roughly: diamond inlaid 30%, gold 30%, 18K gold 15%, platinum 10%, 10% Jade class, while the rest is silver and other low-priced jewelry. In addition, particular note is, H brand props are used in ‘tray + scattered care’ modular props, and in addition to the outer Jade colors and styles are similar props. ※ Zhibi: ① market and holidays Analysis: Month Date Festival name 5 May 1st (closed) Labor Day May 8 Mother’s Day 六 Jun. 1 Children’s Day June 6 Dragon Boat Festival June 7 -8 entrance June 19 Father’s Day July 八月份 August 6 Tanabata Festival From the table, we can see in this ‘off-season’, in addition to July, but there is still a lot of holidays. ② summer wear and consumer buying habits: Summer, men and women are accustomed to wear short dress, especially the ‘V neck low collar’, ‘round neck low collar’, ‘sleeveless’, ‘half sleeve’ of the shirt, so the neck accessories, wrist a