Dealers select a new product six key points of.docVIP

 PAGE \* MERGEFORMAT 8 Dealers select a new product six key points of The promotion of new products distributors increase sales volume, access to new profit-making points, the best opportunity for a breakthrough, with the help promote new products, dealers can achieve the adjustment of product structure, improve the channel network, enhance profitability, so as to enhance the development of core competenciesTarget . However, dealers of new products if you choose properly, will result in a product backlog, channel block, the factory fell out, the downstream customer complaints and other negative phenomena, and dealers will bring a heavy ideological and economic burden. Select a new product is a knowledge, as a dealer in order to better choose to suit their promotion of new products, we must grasp the following six key points. Whether a product the market needs now. Dealers select a new product, first of all depends on whether the product they are presently required, if not their own needs, even if the investment policy of re-discount, and then tempting, should fortify their positions and practices, otherwise, the final positive or suffer fooled themselves. For example, a liquor distributor, already had two agents representing the high-middle and low liquor products, enterprise development, are happy, they can have a year on the eve of Mid-Autumn Festival, a small-scale liquor factory thrown ‘delivery vehicles, to send outbound tours’ in ‘bait’ when he was infatuated with incentives for manufacturers to suddenly hit 20 million in cash, resulting alcohol into the round, due to the high degree of taste is not suitable for local consumption, therefore, a large backlog of products, funds have broken the chain, and Other best-selling liquor can not be bought, so that he had suffered greatly. Dealers buy the new product plans can be divided into urgent and important, urgent but not important, not urgent and important, not urgent nor important, must also follow the r